Do you need momentum?

Are you a small business owner who's spinning your wheels trying to make sense of websites, blogs, social media, newsletters and more? Confused about where to put your efforts? Looking for a guide who can help it all make sense?

Relax. You're in the right place. Here's why...

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Does the mobile web matter?

by Joe on July 30, 2010

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Mobile web usage is growing. Are you ready?

For many small businesses, creating a website that functions decently on mobile browsers is the last thing on their mind.

And it’s easy for people to tell themselves it doesn’t matter. After all, isn’t mobile web traffic just 1% of all web traffic?

I can definitely understand this perspective. Particularly when you think about how hard it can be to solve the mobile website problem. I’ve often noticed that when you don’t see a viable solution to a problem, it’s really hard to keep that problem top of mind.

But mobile web traffic is not going away. In fact, it’s growing steadily. For details, check out the article, Mobile Web traffic grows, not slows, during summer, on Mobile Marketer Daily.

Here are a few highlights:

  • According to Nielsen, “the number of consumers accessing the mobile Internet in the United States has jumped from 54 million in May 2009 to 72 million in May 2010, a year-over-year increase of 34 percent.”
  • The mobile analytics firm Ground Truth has found that mobile users are on the web for an average of 3 hours a month and view an average of 1,000 pages a month.

Traditional web traffic dips in the summer as people are outside playing instead of stuck at home in front of their computers.

But web traffic through handhelds is not dropping. And if you think about it, it makes sense. When we’re out and about, our phones are right there with us. I recently drove to California and back with my family, and we used the mobile web constantly throughout the trip, whether to get maps, find interesting places to eat, or find things to do. In contrast, I opened my laptop only a couple of times.

So what’s a small business owner to do?

Well, you can invest the time and money to create a website that works on mobile phones (but check first — your existing site may be perfectly decent). But while you’re pondering that (and putting it off), there are plenty of other actions you can take.

For example, make sure to update your listing on Google Local and on Yelp. Find out how people are searching for businesses on their phones and make sure you’re part of the results. (Don’t have a phone? Don’t know what apps people are using? Ask them!)

Where are the good coffee shops?

Don’t think this effort will matter? Check out this search I just did on Yelp’s iPhone app for coffee shops near me. Where is Enzo’s? Straight Shots? Teezers? KT Chocolates? Those are 4 excellent and distinctly different places to get a cup of coffee within half a mile of my location, but none of them show up. It would take less than 20 minutes for any of those businesses to get listed on Yelp, and that could result in hundreds of dollars of additional income over the summer tourist season.

(The only listing that’s there is a misplaced pin for a fine dining establishment.)

Photo credit: iphonepics via Flickr creative commons

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Photo by RobeRt Vega

Get more traffic with Google Analytics

by Joe on June 15, 2010

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We all want more traffic to our websites, right?

The answer to getting more high-quality visitors might be right under your nose.

If you’ve got Google Analytics installed on your site and have at least a little bit of traffic to analyze, download this short report (just 8 pages — with pictures!) and you’ll be on your way to finding new sources for good traffic to your site.

http://websitemomentum.com/files/analyticsreport-excerpt-1.2.pdf

There’s no opt-in for this report. Just download it and start making use of it.

If it’s helpful (which I think it will be), come on back and get onto my newsletter list so you can be sure to get the advance discount as soon as the full version (10 times as long, 10 times the business-buiilding goodness) is ready to go.

(As a bonus, you’ll get a free report on how to set up sharing buttons on your website, including cut and paste code for you to use.)

Photo by RobeRt Vega

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Free guide to SEO techniques

by Joe on May 12, 2010

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This morning a student in my web basics class asked about Search Engine Optimization, wondering if I could point her toward a quick guide to SEO.

Luckily, I could.

SEO Copywriting ReportBrian Clark of CopyBlogger has written a ~30 page guide to the basics of optimizing your site and content for Google and other search engines. He lays it all out in a very readable form. I found several things I’m not doing, even though I should know better.

The report covers the basics of how search engines crawl and index web pages, as well as the key techniques for getting links and optimizing your content.

I like Brian’s focus on providing what your real human visitors want, while also adding a bit of magic for the search engines. This is completely “white hat” stuff, not complicated trickery that will be out of date next year.

The report is completely free. You don’t even have to provide an email address to get it.

Download the report.

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Teaching Kids to be Entrepreneurs

by Joe on April 29, 2010

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Last night my daughter and I had a conversation about the cost of college.

She’s 9.

I didn’t mean for it to happen. But she was asking for math problems, so I said to her, “Here’s a math problem I just did yesterday: What’s the difference between 55,492 and 21,177?”

Naturally she wanted to know WHY I had done that particular problem. I told her it was because I was comparing what my college cost now to what it cost 20 years ago. After we solved the problem, we guesstimated what the tuition would be in another 10 years.

She turned to me. “Dad, I really want to go to that college, but I don’t think I’m going to be able to afford it.” Then she thought a little more and said, “I’ll put all the money from my allowance into college savings. I don’t need spending money.”

Well, then we did a little figuring on how fast money grows if you put it in the bank. (Not so fast.)

And I told her that one way to make her small savings grow much faster would be to invest the money in starting a little business. We ran a few numbers on a hypothetical window washing business, and she was intrigued.

Naturally, later last night I came across this video on a friend’s blog:

The video is 20 minutes long, but it’s worth watching. First off, it’s part of TEDtalks, which if you’re not familiar with it already is a fantastic series of short lectures available as free videos. Second, he’s got some great points about how we can work with our children to give them the entrepreneurial bug.

There were a couple of moments in the piece where I did start to lose interest. For a few minutes it seems like he’s just making a list of all the entrepreneurial things he did as a kid. But even these are pretty inspiring.

What really got my attention were some of his comments about allowance. He thinks a regular allowance is something that trains children to wait for a paycheck. Instead, he advocates training your children to keep their eyes open for things that need to be done, then coming to you and negotiating a fee for doing them.

Honestly, I loved this idea. I am by and large against the idea of paying kids to do chores (and my thinking was confirmed by some comments in Daniel Pink’s recent book, Drive), but this changes the game completely.

Instead of using payment as a compliance tool (“I know you want money so I’m going to give you money to make you help me around the house.”) you give the kids the central role in the transaction, solving our problems in exchange for money. (Note that he didn’t seem like the kind of person who would ever pay a kid to clean their own room. There are many things we do just because that’s part of being alive, and we don’t get paid for them.)

I also liked the focus on negotiation. My kids negotiate with me all the time, but it’s for more dessert or a later bedtime. I’d like to see them negotiate a fair payment for a task I would be willing to outsource.

Take a look at the video and share your thoughts in the comments!

Here’s the blog post where I found the video: SuperWAHM. Mel is smart and worth following.

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Basic Website Maintenance: A Practical Approach

March 31, 2010

[A live, in-person class on Orcas Island] If you’re like most people, working on your website is intimidating. But it doesn’t have to be that way. Anyone can learn to maintain their own website. It doesn’t matter whether your website is hand-coded, built in Dreamweaver, iWeb, Macwebsitebuilder, WordPress, Drupal, Joomla, or some other system you [...]

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Just how bad does your site look on a mobile phone?

March 3, 2010

Sorry, folks. You can’t ignore it any longer. The mobile internet is here. People are using their mobile phones to visit sites on the internet. Mobile browsers are hitting the mainstream. How many people are browsing with mobile browsers? Try 50 Million of them. And the number is growing every month. Which means that people [...]

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How to hire a web designer

February 17, 2010

A quick guide for small and micro-businesses. Hiring a web designer is a pretty daunting process.You don’t really understand the technology, and you want something that looks good. But there’s only one factor that really counts: Are you going to be able to maintain the site yourself once the designer is done with it? I’m [...]

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Exclude your own visits from Google Analytics

February 13, 2010

This solution doesn’t work with Google’s new (2010) asynchronous code snippet. I’m working on a solution. If you’re doing frequent work on your website, there’s a good chance your biggest visitor is the person who greets you in the mirror every morning. So? So if you’re not excluding your visits from Google Analytics, you’re creating [...]

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Increase Facebook Fan Page signups with the Facebook Fan Box

February 12, 2010

You already know that having a good Facebook Fan Page can be an important way of connecting with your visitors. Becoming a fan is less intense than signing up for your newsletter; it’s a low-key commitment. And one of the biggest benefits to you is that if a fan shares something you put out on [...]

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