This morning a student in my web basics class asked about Search Engine Optimization, wondering if I could point her toward a quick guide to SEO.
Luckily, I could.
Brian Clark of CopyBlogger has written a ~30 page guide to the basics of optimizing your site and content for Google and other search engines. He lays it all out in a very readable form. I found several things I’m not doing, even though I should know better.
The report covers the basics of how search engines crawl and index web pages, as well as the key techniques for getting links and optimizing your content.
I like Brian’s focus on providing what your real human visitors want, while also adding a bit of magic for the search engines. This is completely “white hat” stuff, not complicated trickery that will be out of date next year.
The report is completely free. You don’t even have to provide an email address to get it.
SEO help from the ScribeSEO plugin. Check it out for yourself.
