Like a lot of people, I post on Twitter and Facebook when it’s convenient to me.
But I should be posting when my readers are reading.
Because there’s nothing worse, in social media terms, than having a great post buried because it’s way down the timeline by the time your readers tune in.
They’ll never see it.
That’s why I was interested in this infographic that crossed my desk the other day.
It shows clearly that marketers (and by extension small business owners) are busy posting stuff during the day, but consumers are more focused on social media in the evenings and on the weekends. (and it varies by platform)
Stands to reason, right? We all have jobs, and they sometimes keep us away from our computers…
Based on this infographic, I’m going to experiment with posting outside of business hours (using Hootsuite’s scheduling feature).
Have you tried this yourself? How did it work out?
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{ 7 comments… read them below or add one }
For now I’m still linking into the happiness and great relationship i built up with social media(FaceBook). But thrn look forward to have a kind of twist.
So we could see when things are going to be changed up on the site.
I am pretty amazed in every development that takes by social media in our daily life. Cool!
No I haven’t tried it , but it does make sense.
Social media provide a one of a kind things that make our life happier than before, it’s a goos way of reaching love one’s, how far they are and building up great business relationship…
this so nice and I like it.
thanks that you sheared this.
I never would have considered that the time of day would reflect on whether or not you are a marketer. I think in the future, I will have to be more conscious of the timing of my messages depending on the audience I intend to reach.