Are you making these three mistakes on your site?

1. You aren’t giving people what they want. They’re on your site for a reason, but the information they need is buried or just not there. Think like a customer.

2. You don’t have a strong call to action. You can’t just dangle your site out there and expect people to take the next step. People like clear directions. Tell them what to do.

3. You aren’t asking them to deepen the relationship. A one-time visitor doesn’t do you much good, and they’re also missing out on the value you could bring to their life. Ask them to connect with you.

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